hm sustainable garden

everyone seems to be going goo-goo ga-ga over the new sonia rykiel collection for h&m but their excitement is causing them to overlook something just as fantastic in the horizon. at the end of march, expect to see a colourful, flowing, ethereal collection that serves as a gentle reminder that spring has indeed sprung. the garden collection, aptly named, strikes up images of prim english gardens with rosy textured numbers such as this:
as well as laid back country side pieces perfect for a leisurely stroll on your bike:
splashes of colour, like water paints, are perfectly incorporated into the collection and manage to create a style resistant to the pastels which litter the spring forecasts:Inspired not only by gardens, but also the aesthetic of the seventies flower child, the collection is a romantic as well as a...wait for it... SUSTAINABLE one. Despite their polished looks, each item in the collection is made with organic cottons and linens, recycled polyester (made from PET bottles!) and tencel (per h&m press release, 'a renewable material produced with minimal environmental impact').

check out the rest of the sunny collection at the collection's website: http://www.hmthegardencollection.com/